Final Show: Logo Creation 2 & Reflection

This is the second post about my logo creation. Since the first try was not successful, I reflect my work and created some new ideas. This blog shows my new designs of logo and analysis my consideration.

I reflected the reasons why my previous logos did not work, there are two main points. Firstly, I have not thought about the target audiences. There is a relationship between target viewers and logo design. The first logo was funnier for the younger group of people. However, my target market is Generation Y women, so the logo needs to be more mature. Secondly, I demonstrated how the logo's idea came, why I used Japanese characters and where the inspirations come from. Thus, it made confusion. My market was international, so I think the name of the brand at least has English so that the audience can understand. Also, I considered the promotion of the company. The brand name needs to be clear and easy to remember. Then, I changed the Japanese to English letters. Using the pronunciation- KUHAKU.

Here are some examples of the new design. Thinking the logo needs to match the poster, I made samples with different colours.

I tried to find the colour palette of my last collection. The first front seems more suitable for young adults. Consider my the age group of my target audiences, people aged 25-33years old might be mature. So I think the second logo works better as it gives a feeling of elegant and more professional as a fashion brand logo.

I also experimented more background colours and symbols designs. I used a symbol to represent the letter 'A'. Besides, I added a logo related to textiles, such as thread. I quite like the front of the last logo, it is simple and fashionable.